History

The Virgin Fest (known from 2008 as the Virgin Mobile Festival in the United States) is a rock festival held in the United States and Canada, a spin-off from the V Festival held in the UK. In North America the Virgin name, and recently the Virgin Mobile brand, is used in full to increase brand association, compared with the UK and Australian festivals, where association is simply implied through the use of the V. As of 2010 it is known as Virgin Mobile Fest
Like the other variants of the V Festival, the events are sponsored by Virgin Mobile, in this case, either the US or Canadian versions.

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